Client: Chukchansi Gold Resort & Casino
Agency: Jeffrey Scott Agency
Title: Jose Ramirez
Boxing and gambling? Like peanut butter and jelly.
Chukchansi needed a TV spot to promote the WBC super lightweight champion’s appearances at the casino and his upcoming fight in a dramatic way a la Mayweather/McGregor promo ads, but without the big budget.
Shot on a green screen with tracking markers allowed us to match move the background to Jose. Shadows, particle FX and heat waves completed the spot.