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Fresno Rescue Mission – Rescue The Children

Fresno Rescue Mission – Rescue The Children

Project Description

Client: Fresno Rescue Mission
Agency: Jeffrey Scott Agency
Title: Rescue The Children
Awards: Addy Award

A mother and child in jeopardy always makes for good drama and juxtaposing their plight visually makes the spot memorable.  This is our first spot shot entirely on the Canon 5D Mark II.  We choose to keep the “good” scenes fairly raw in nature and more true to real life instead of iconic while the “bad” scenes gave just the right amount of despair.  Kleenex anyone?