Chukchansi Gold – Jose Ramirez

Chukchansi Gold – Jose Ramirez

Project Description

Client: Chukchansi Gold Resort & Casino
Agency: Jeffrey Scott Agency
Title: Jose Ramirez

Boxing and gambling?  Like peanut butter and jelly.

Chukchansi needed a TV spot to promote the WBC super lightweight champion’s appearances at the casino and his upcoming fight in a dramatic way a la Mayweather/McGregor promo ads, but without the big budget.  So we produced this spot in-studio and the results were fantastic!

Shot on a green screen with tracking markers allowed us to match move the background to Jose.  Shadows, particle FX and heat waves completed the spot.