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Journey to Video Production Excellence Begins Now

Whether you’re a business owner aiming to enhance your brand’s online presence or a creative individual passionate about visual storytelling, our blog is your ultimate guide. We meticulously craft each article to provide actionable insights, foster creativity, and empower you to create impactful videos.

Join us on this exciting journey through the world of video production. Bookmark our blog, stay tuned for regular updates on the latest trends, industry news, and insider tips. At MantraHouse, we’re not just storytellers; we’re your partners in bringing your vision to life.

Explore our blog now and unlock the secrets to exceptional video production!

Enhance Brand Authenticity Through Video

Building Trust with Your Audience In today's digital age, where consumers are bombarded with an overwhelming amount of content, it has become increasingly challenging for brands to stand out and connect with their target audience. In this crowded landscape, authenticity has emerged as a key differentiator. Authenticity in video marketing is not just a buzzword; it's...

The Science of Color in Video Advertising

Harnessing the Power of Psychology In the dynamic realm of video advertising, the visual impact plays a pivotal role in capturing the audience's attention and driving engagement. Among the myriad elements that contribute to this visual appeal, the strategic use of color stands out as a powerful tool. The psychology of color is a fascinating area...

Master Video Marketing for Your Restaurant

Transforming Dining Experiences One Frame at a Time In today's digital age, the power of visual content cannot be overstated, especially when it comes to the food industry. As a restaurant or food brand, your culinary creations deserve more than just a menu description – they deserve to be showcased in all their glory through the...

Finding the Goldilocks Zone

The Impact of Video Length on Viewer Engagement In the dynamic world of digital content, video has emerged as the unrivaled king, captivating audiences on platforms such as YouTube, TikTok, and Instagram. Creators are constantly faced with the challenge of determining the optimal video length to maximize viewer engagement. In this comprehensive exploration, we will dissect...

young black man standing in an alley with a green mask on as he looks into the camera

Unmasked Voices

Suicide is never an easy conversation.  With the lives of so many people being disrupted by Covid19, prolonged shelter-in-place ordinances, and other stressors including business shut-downs and financial struggles, suicide attempts have been on the rise.  For many, simply starting the conversation can be a life-saver.  That's where the Fresno County Department of Behavioral Health...

Zoorassic Park Still 5

Something BIG is back

Watch Them Move, Hear Them Roar. Zoorassic Park opens today! Get in the mood with this teaser spot created by MantraHouse. MantraHouse and Fresno Chaffee Zoo team up once again to create this homage to Jurassic Park; generating excitement for their returning Zoorassic Park exhibit. 3D models were used to create the T-Rex and ominous shadows over the live...

Blog - Which Video Platform to Use

Which Video Platform Should I Use?

Choosing a video platform on which to host your video is critical to the success of any campaign. The information below will help you choose wisely. As the most popular video platform, YouTube has over 1.5 billion active users every month. Some entrepreneurs have even used YouTube to create their own full-time vlogger career. Since YouTube is the...

7 Video Tips and Tricks to Get Your Website Noticed

Video is big. But if its sheer irresistibility were its only criterion, Youtube could have gone with the tagline 'No one can watch just one'. Parth Misra Guest Writer, Entrepreneur.Com It’s just another day at work: Spreadsheets, conference calls and emails abound. Come noon, and you can’t help but take a quick break. Then, something happens: A sneaky...

A Business Perspective on the Impact of Production Quality on Video Advertising

A compelling story is far more important that shinier production quality. Serenity Gibbons Guest Writer, Entrepreneur.Com The adage, “you get what you pay for,” doesn’t always hold true. When it comes to video advertising, Wistia, a video software company, found other factors drive impact more so than the production cost. In their recently released report, “Does Production Quality Matter...