The Science of Color in Video Advertising
Harnessing the Power of Psychology In the dynamic realm of video advertising, the visual impact plays a pivotal role in capturing the audience's attention and driving engagement. Among the myriad elements that contribute to this visual appeal, the strategic use of color stands out as a powerful tool. The psychology of color is a fascinating area...
Enhance Brand Authenticity Through Video
Building Trust with Your Audience In today's digital age, where consumers are bombarded with an overwhelming amount of content, it has become increasingly challenging for brands to stand out and connect with their target audience. In this crowded landscape, authenticity has emerged as a key differentiator. Authenticity in video marketing is not just a buzzword; it's...
Unmasked Voices
Suicide is never an easy conversation. With the lives of so many people being disrupted by Covid19, prolonged shelter-in-place ordinances, and other stressors including business shut-downs and financial struggles, suicide attempts have been on the rise. For many, simply starting the conversation can be a life-saver. That's where the Fresno County Department of Behavioral Health...
Something BIG is back
Watch Them Move, Hear Them Roar. Zoorassic Park opens today! Get in the mood with this teaser spot created by MantraHouse. MantraHouse and Fresno Chaffee Zoo team up once again to create this homage to Jurassic Park; generating excitement for their returning Zoorassic Park exhibit. 3D models were used to create the T-Rex and ominous shadows over the live...
Which Video Platform Should I Use?
Choosing a video platform on which to host your video is critical to the success of any campaign. The information below will help you choose wisely. YouTube As the most popular video platform, YouTube has over 1.5 billion active users every month. Some entrepreneurs have even used YouTube to create their own full-time vlogger career. Since YouTube is the...
7 Video Tips and Tricks to Get Your Website Noticed
Video is big. But if its sheer irresistibility were its only criterion, Youtube could have gone with the tagline 'No one can watch just one'. Parth Misra Guest Writer, Entrepreneur.Com It’s just another day at work: Spreadsheets, conference calls and emails abound. Come noon, and you can’t help but take a quick break. Then, something happens: A sneaky...
A Business Perspective on the Impact of Production Quality on Video Advertising
A compelling story is far more important that shinier production quality. Serenity Gibbons Guest Writer, Entrepreneur.Com The adage, “you get what you pay for,” doesn’t always hold true. When it comes to video advertising, Wistia, a video software company, found other factors drive impact more so than the production cost. In their recently released report, “Does Production Quality Matter...
A California Video Production Company
